This Branding came from the idea that time is not divided into past present and future but instead all of it exists at the same time in one continuous now. I was inspired by ideas from quantum physics and the sense that time may not be linear but interconnected. In Athens this idea becomes visible in a very real way. Ancient ruins classical architecture and contemporary art all exist side by side within the same city and the same moment. Different eras are not separated but overlap and coexist. This experience shaped the concept of the project and the belief that everything happens at the same time.
All we have is now.