Na Roda is a branding concept for a Brazilian street culture festival taking place in Antwerp. The name comes from Portuguese and means "in the circle", an idea rooted in a simple cultural truth: in Brazil, life happens in circles. Samba, Capoeira, people gathering on the street. Community is always at the center.

This concept translates that into a visual identity built around bold colors, playful compositions, and a strong sense of movement. A custom typography was developed to capture the rhythm and flow of Brazilian culture.

Na Roda is a space where people come together, step into the circle, and become part of a shared experience.

photo and video credits: Rodrigo Lobo
@rodrigoloboll